Black is more than a colour. it is THE colour. That's because black is anything you want it to be. Black blends in. Black stands out. It's timeless. It's classic. Yet everyone wants the new black.
Black makes friends easily. Other colours like to dance with it. Other materials want to be seduced by it. Leather, velvet, vinyl, they would be lonely without it. Black is formal, but also casual.
It doesn't try too hard, it just fits, no matter the shape of your body or personality. Black is just as introverted as it is extroverted. And it fits in just as well at the opera as it does at a rock concert. It is the trusted product you know and something completely new at the same time!
